Bo Park leads the technology, media and telecommunications PR practice at ICR. Bo joined ICR in 2009 with an extensive background in media relations and strategic corporate communications; including executive/internal communication and crisis management. Bo specializes in corporate transformation, repositioning and rebranding and has helped clients grow from start-up stage to an IPO and beyond.
In her 20 years as a corporate communications practitioner, she has supported clients ranging in size from the Fortune 500 to Internet start-ups, including Harman International, Mobileye, TechStyle (formerly Just Fab), Borderfree, Cardlytics, Elevate, ShopKeep and Samsung Electronics.
Prior to joining ICR, she was Senior Vice President of Corporate Reputation at MWW Group, Vice President of Communications at Gemstar-TV Guide and Director of Communications at Cablevision. She also held senior positions at Ogilvy PR, Weber Shandwick, and Ketchum.