From his humble beginnings as publisher and peddler of The Grugle Gazette to the public relations professional he is today, Seth’s creativity and knack for the written word have added an innovative, outside-the-box flair to countless award-winning projects, high-profile events and integrated communications campaigns.

Throughout his decade-long career, Seth has provided strategic leadership and creative direction on myriad of programs across every major brand sector — entertainment, hospitality, travel, food and beverage, lifestyle, not-for-profit and consumer technology — for such clients as Hilton Hotels & Resorts, LG Electronics, Denny’s, Corner Bakery Cafe, Doubletree Hotels, Taco Bell, Hampton Hotels and the United Nations. He leads the ICR Lifestyle Lab, the consumer lifestyle public relations division within ICR, masterminding award-winning, culture-buzzing campaigns for such clients as Planet Fitness, Fogo de Chão, Boston Market, Wingstop, Freshpet and more. He specializes in celebrity and influencer integrations, sponsorship activations, corporate social responsibility platform development and strategic media relations efforts that take his clients beyond the social sphere and into the realm of public consciousness.

Prior to joining ICR, Seth worked at Ogilvy Public Relations, Cohn & Wolfe and was a founding partner and social media director of full-service marketing start-up Knightsbridge Strategies. He is a graduate of Texas A&M University, where he was awarded degrees in journalism, business administration and sociology, and the University of Southern California, where he earned a master’s degree in strategic public relations.