Client: BrightLine iTV
Outlet: The New York Times
Date: 4/23/2009
Summary: BrightLine iTV is a small interactive television advertising company that specializes in creating unique, data driven interactive TV campaigns that consumers can navigate via their remote controls. A leader in this budding space, BrightLine tapped ICR to help it build its reputation and brand through media relations. This New York Times story put BrightLine at the center of the trend, positioned as a leader in the interactive TV ad space.

Client: B&G Foods
Outlet: Promo Magazine
Date: March 2009
Summary: B&G Foods is in the business of buying struggling “orphaned” brands from large manufactures and rebuilding them to be top performers in their categories. Most recently was the acquisition of Cream of Wheat from Kraft. Since buying the brand in 2007 B&G has increased retail distribution through targeted marketing efforts and new product launches that play into healthy eating trends. Promotional marketing trade magazine Promo Magazine profiled the turnaround of the business in their March 2009 issue. The article discusses some of the marketing efforts the brand took, from grass-roots street team giveaways to the more cutting edge Facebook activity.

Client: Affinion Group
Outlet: MarketWatch
Date: 3/24/2009
Summary: Affinion Security Center is a division of Affinion Group dedicated to protecting business and consumers against identity theft. ICR worked with the company to create an awareness campaign surrounding identity theft during tax season, alerting consumers that their personal information could be stolen when filing online or via mail. This MarketWatch story featuring Affinion’s CEO delivered important key messages.

Client: B&G Foods
Outlet: Reuters
Date: 3/17/2009
Summary: Each year Reuters hosts about 30 industry summits in which their editorial managers invite the CEOs to meet with the reporting staff to discuss their company and the industry and economic factors that are having an impact on their business. This forum provides a unique opportunity for the CEO to get in front of many of the Reuters reporters that cover, or could cover the company in the future. ICR has successfully arranged invitations for a number of clients over the years. In the case of B&G Foods, the one hour meeting resulted in inclusion of the CEO’s comments in an article which highlighted B&G acquisition strategy and four separate trend articles about various factors affecting the retail food business.

Client: BrightLine iTV
Outlet: MediaWeek
Date: 3/2/2009
Summary: BrightLine iTV is a interactive television advertising firm, specializing in creating unique ways for consumers to interact with brands by using their TV remote control. The company is in a unique position in that it has strategic relationships with all of the top TV providers – they have helped to show providers how to transition their programming capabilities into ad capabilities. We worked with one of the top TV industry reporters at MediaWeek to tell that story through the example of an ad that they developed for the Axe brand. Though the company has less name recognition than Axe or Verizon, BrightLine took the spotlight of the story for their innovative work with the two brands.

Client: Insurance.com
Outlet: The Wall Street Journal
Date: 12/17/2008
Summary: Insurance.com, the largest online auto insurance company in the United States, began its relationship with ICR in April 2008. In May, ICR helped the company launch RateWatch, a comprehensive report on car insurance rates across the United States, broken down by state. RateWatch data gave the media fresh look at car insurance rates, and coupled with commentary from Vice President Sam Belden, the report generated a great deal of publicity. In December, Insurance.com noticed a trend of customers dropping coverage due to the poor economy. This Wall Street Journal story highlighted important information, facts and commentary related to the trend.

Client: Conversus Capital
Outlet: WSJ
Date: 12/3/2008
Summary: Conversus Capital is a $2 billion fund of private equity funds listed on the NYSE Euronext in Amsterdam (CCAP). Our primary focus has been on raising visibility with international media due to domestic trading and marketing restrictions placed on Conversus and its Amsterdam–listed shares. Therefore, ICR communicates mainly with London-based media and has implemented a program that incorporates in-person London media tours for the CEO. We successfully conducted a series of meetings with broadcast and print media outlets in December 2007, July 2008 and November 2008, including the London bureau of The Wall Street Journal, resulting in this feature Q&A.

Client: Capital Institutional Services (CAPIS)
Outlet: Pensions & Investments
Date: 9/15/2008
Summary: The tumultuous events that rocked Wall Street and forever changed the investment banking landscape actually posed opportunities for ICR client Capital Institutional Services (CAPIS), an independent, privately held institutional brokerage firm. In the midst of the Wall Street meltdown, we successfully positioned CAPIS as an expert resource to comment on the “new Wall Street,” resulting in coverage in the key industry trades such as Pensions & Investments and Advanced Trading. We additionally helped draft and place a timely by-lined article in Pensions & Investments that highlighted the benefits of CAPIS’s business model as a strong alternative to the traditional Wall Street firms.

Client: Metabolix
Outlet: BusinessWeek
Date: 6/30/2008
Summary: Bioscience company Metabolix, Inc., needed to increase global visibility with the launch of its biodegradable plastic, Mirel. In preparation for the launch, ICR turned the launch into a press conference, packing the room with media and securing substantial coverage for the brand, including an interview with CNBC. With major business coverage of paramount importance, ICR secured a meeting for the company’s founder with BusinessWeek, which resulted in this feature story that was accompanied by an online Video Q&A and a BusinessWeek TV segment.

Client: Buffalo Wild Wings
Outlet: Forbes
Date: 10/29/2007
Summary: Buffalo Wild Wings continues to exhibit strong growth and in order to build awareness of its successful and impressive performance over the last decade, ICR worked with Forbes to include a profile story of the Company in the publication’s annual “Best 200 Small Companies” issue. The result was a four page feature article on the success story that is Buffalo Wild Wings. It was one of only three companies profiled from the list of 200.

Client: athenahealth
Outlet: Fox Business Network
Date: 10/16/2007
Summary: athenahealth, an on-demand provider of business services to doctors and medical practices, had the single best IPO of 2007, as of mid-November. ICR helped secure prominent media coverage throughout the IPO process and also capitalized on the successful debut by immediately securing an extensive live interview with Fox Business News following the expiration of the company’s quiet period. ICR utilized its strong relationships in the media to secure this interview on the second day of broadcasting at Fox’s widely anticipated business news network. The interview allowed CEO Jonathan Bush to highlight the successful IPO and the company’s unique business model.

Client: US BioEnergy
Outlet: Associated Press Newswire
Date: 06/13/2007
Summary: US BioEnergy is one of the country’s leading producers of ethanol but it was a relatively unknown quantity prior to engaging with ICR in late 2006.  In addition to extensive coverage secured with CNBC, Bloomberg, Dow Jones and other financial outlets, USBio was very committed to emphasizing its commitment to the American farmer and Midwestern communities.  In an effort to project that message to a wider audience, ICR secured a profile story with the Associated Press reporter Steve Karnowski who covers agricultural business in the Minneapolis-St Paul region where US BioEnergy is based. On the same day that Steve ran the US BioEnergy profile he also ran a piece on the state of overall ethanol market, prominently positioning US BioEnergy as a thought leader on the space. The strategy to leverage the power of the newswire was successful as the industry piece appeared in over 40 newspapers nation wide, including the Los Angeles Times, Houston Chronicle and Kansas City Star while the profile article ran in key newspapers throughout the Midwest such as the St Paul Pioneer Press, Brookings Register and Waseca County News, each of which are in rural markets significant to the business.

Client: Jamba Juice
Outlet: BusinessWeek
Date: 06/11/2007
Summary: As a leader in healthy-blended beverages, Jamba Juice launched a new breakfast platform earlier this year which included an all-new chunky smoothie. Focusing on innovation and marketing to tell the business story, ICR secured a two-page profile on the Company’s unique strategy, raising awareness of Jamba Juice in the business community as a fast growing, healthy lifestyle brand.

Client: Capital Institutional Services (CAPIS)
Outlet: Pensions & Investments
Date: 06/06/2007
Summary: As part of its efforts to raise the visibility of privately-held independent institutional broker Capital Institutional Services (CAPIS), ICR orchestrated a thought leadership campaign that included a high impact industry survey that CAPIS sponsored with Greenwich Associates.  The results of the industry survey, which focused on the timely topic of “soft dollars,” were announced at a packed media luncheon that ICR arranged in New York City. The resulting media coverage positioned CAPIS as the “go to” source for clients and reporters interested in the latest industry and regulatory developments concerning the use of soft dollars in the institutional brokerage community.

Client: Buffalo Wild Wings
Outlet: CNNMoney.com - Fortune
Date: 06/06/2007
Summary: In an effort to continue building awareness of the Buffalo Wild Wings brand within the financial community, ICR reached out to Fortune reporter Matthew Boyle.  The result was a feature profile on the Company including a focus on CEO Sally Smith.  Our focus was on Buffalo Wild Wings’ strong and consistent growth since Sally joined the Company in 1994, when she got the Company back on its feet and began its transition into one of the hottest fast casual chains on Wall Street.  Sally’s strategy and unique leadership have continually taken the Company in a strong, positive direction with a hot rising stock price.

Client: Metabolix, Inc.
Outlet: The Independent (London, England)
Date: 05/16/2007
Summary: Bioscience company Metabolix, Inc., needed to increase global visibility with the launch of its newly-branded biodegradable plastic, Mirel. In preparation for the launch, ICR conducted an online survey on the subject of plastics in the environment, to highlight the results during the subsequent launch event.  ICR turned the event into a press conference, packing the room with media and securing substantial coverage of the survey and the brand launch, including an interview with CNBC.  With international coverage of paramount importance, ICR secured an interview for the company’s CEO with The Independent, one of the United Kingdom’s leading newspapers, which resulted in this feature story that was later syndicated globally.