The only way to make sure your company is properly valued in the public markets is to ensure investors and analysts properly understand your story. A perception audit, which is an independent investigation into investor and analyst impressions of a company, can provide that insight. The results of a perception audit can help you understand what Wall Street really thinks, identify ways to improve your investor relations program, and better articulate your company story going forward. Learn the keys to conducting a successful perception audit with the checklist below.
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