PR 101: A Guide for Today’s Public Relations


Today’s public relations (PR) efforts don’t look like those of 10 — or even 5 — years ago. While PR once centered on press releases and media coverage, it’s evolved to include much more. Modern-day PR has the ability to directly shape corporate reputation, create brand loyalty and drive equity value, and as a result, the profession continues to grow in size, sophistication and influence.

In this guide, we explore a high-level overview of modern PR from ICR’s viewpoint, as well as the elements you need in your PR strategy to effectively tell your story.

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