PR 101: A Guide for Today’s Public Relations

By ICR

Today’s public relations (PR) efforts don’t look like those of 10 — or even 5 — years ago. While PR once centered on press releases and media coverage, it’s evolved to include much more.

In this eBook, we explore a high-level overview of modern PR from ICR’s viewpoint. This eBook covers:

  • How modern-day PR directly shapes corporate reputation and drives equity value
  • Tips to craft your company’s positioning, content strategy, and messaging
  • Strategies for navigating media relations and becoming a thought leader

Fill out the form below to download the eBook.

  • This field is for validation purposes and should be left unchanged.