PR 101: A Guide for Today’s Public Relations

By ICR

Today’s public relations (PR) efforts don’t look like those of 10 — or even 5 — years ago. While PR once centered on press releases and media coverage, it’s evolved to include much more. Modern-day PR has the ability to directly shape corporate reputation, create brand loyalty and drive equity value, and as a result, the profession continues to grow in size, sophistication and influence.

In this guide, we explore a high-level overview of modern PR from ICR’s viewpoint, as well as the elements you need in your PR strategy to effectively tell your story.



  • Please fill in the form below.


  • This field is for validation purposes and should be left unchanged.