Public Relations Senior Associate – Healthcare

Full-Time
NYC, Remote
Posted 4 months ago

Westwicke, an ICR company, is a leading corporate communications firm seeking an Senior Associate to join its growing Healthcare PR team.  The Senior Associate will work closely with senior level managers to provide superior communications and media relations support for an exciting range of public and private clients in the life science, medical technology, healthcare IT and healthcare services sectors. This experienced Senior Associate serves as a primary day-to-day client contact and is responsible for helping teams drive the tactical execution of plans and campaigns to exceed client expectations. The Senior Associate will also help develop and lead media relations initiatives and manage the development of press materials and deliverables. The ideal candidate is passionate about healthcare, storytelling and media relations and excels in a team environment where management and junior staff work hand in hand to achieve outstanding results.

Responsibilities

  • Support client or manager requests in a timely manner
  • Provide high-quality professional counsel to healthcare clients
  • Drive media coverage on company news, events and other major media milestones, as well as identifying ways to secure results for clients absent of hard news announcements
  • Develop client content, including contributed articles, press releases, media pitches, and digital content
  • Understand the client’s overall business objectives and strategies in order to effectively promote specific campaigns
  • Maintain strong relationships with a range of healthcare and biopharmaceutical industry media
  • Manage media monitoring and results reporting process
  • Assist with new business pitches and pitch prep
  • Lead multiple projects and interact with senior level clients
  • Solve problems, think creatively and strategically

Qualifications

  • 3+ years of relevant agency or client side PR experience working with life science, medical technology, healthcare IT and healthcare services companies
  • S/B.A in public relations, marketing, business communications or related field preferred
  • Healthcare media relations experience highly preferred
  • Strong healthcare media relations experience and knowledge, understanding the importance of developing relationships with key healthcare trade and business media and regularly securing high value placements for clients
  • Excellent organizational and planning skills; able to work quickly under pressure, handling and prioritizing multiple shifting assignments
  • A working knowledge of social and media influence, emerging platforms and creative problem solving
  • Exceptional attention to detail and follow up

Job Features

Job CategoryHealthcare, Public Relations

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