Adam is responsible for leading accounts in the health, wellness and restaurant sectors within ICR’s Consumer PR practice, serving a wide variety of clients including Planet Fitness, Boston Market, Fogo de Chão, Wingstop and Noodles & Company. His efforts focus on executing PR campaigns to drive affinity and awareness of client initiatives and offerings among consumers.
Adam is well-versed in campaign development and event management, finding unique and creative ways to deliver on client objectives rather than trailing behind what’s been done before in the marketplace. He has also built a strong base of media contacts across home, lifestyle, culinary and technology verticals.
Prior to joining ICR, Adam worked in Ogilvy Public Relations’ Brand Marketing Group for more than six years, serving global consumer technology and tourism clients such as LG Electronics and Guinness Storehouse. For LG Electronics, he led a number of media relations activities including blogger engagement campaigns and product review programs for its home appliance division. Adam is a graduate of American University with a bachelor’s degree in marketing and minor in Spanish.