Amaris is Vice President of Social Media within the Digital Branding practice at ICR. She leads the growth and development of ICR’s social media offering, conceptualizing and executing social media strategy that includes content creation, channel planning, and measurement.
Amaris is passionate about providing data-driven solutions that conquer the complex digital and content landscape and drive long-term value across all platforms. She also champions viral content that drives social change and shifts perspectives.
Before starting at ICR, Amaris worked as Senior Digital Program Manager at Porter Novelli, where she was responsible for managing digital programs for Fortune 500 companies — from strategy to execution.
Amaris pursued her BA in Political Science and Communication at Boston College.