Branding + Creative

Dominique Moomaw

Vice President, Associate Creative Director

Dominique is Vice President and Associate Creative Director in the Branding + Creative practice at ICR. She is the head copywriter and lead strategist on the team, sharpening clients’ identities and interpreting audience trends across the digital marketplace.

Dominique’s creative touch spans nearly every sector – from consumer retail to life science brands. As a multidisciplinary storyteller, she has helped craft websites for healthcare innovators like Agendia, newsworthy campaigns for fitness giant, Planet Fitness, and corporate communications for Canada’s #1 vitamin manufacturer, Jamieson Wellness.

Previously, Dominique served as Head Copywriter at various award-winning creative agencies, shaping the voices of lifestyle and luxury icons like Hilton Hotels & Resorts, Loro Piana and Acqua di Parma.

Dominique holds a BA in English from the University of California, Santa Barbara and an MA in English Language & Linguistics from the prestigious German university, Albert Ludwig University of Freiburg.