Consumer, Retail & Digital Commerce Group

Matthew Frappier

Senior Vice President

Matthew Frappier joins ICR as a Senior Vice President from Berk Communications where he led strategy and national media outreach on behalf of brands that include PUMA, BODYARMOR and JAJA Tequila.

Prior to Berk, Matthew was with DKC where he led national media outreach on behalf of clients including Delta Air Lines, BMW and Moet Hennessy.  He was also a Vice President in Edelman New York’s Brand Earned Media Practice where he led high-level media relations campaigns for programs including Dove’s Real Beauty Productions with Shonda Rhimes, the launch of two new Unilver brands – AptotheCARE Essentials and Love, Beauty and Planet. Matthew also worked across closely with teams to lead programs for iconic brands including Heineken, The Empire State Building, KFC, Porsche and Netflix.

Throughout his career Matthew has also held roles at Harrison & Shriftman, Zeno Group and The Magrino Agency where he managed a variety of hospitality, spirits and lifestyle clients including GREY GOOSE Vodka, The Fontainebleau Miami Beach, The Cosmopolitan of Las Vegas, Virgin Atlantic Airways, Facundo Rum, One & Only Resorts and Four Seasons Hotels and Resorts.

 Originally from Watertown CT, Matthew resides in Bay Ridge, Brooklyn and when he isn’t seeking out NYC’s best burger he is honing his skills so that he can someday be an OK tennis player.