Better Living

Rachel Perkins

Senior Vice President

Rachel Perkins joined ICR in 2013, focusing on strategic communications for clients in the consumer packaged goods, food retail and distribution, as well as cannabis industries. Since joining, she has developed and fostered relationships with executive management teams of both private and public companies, private equity firms, investment bankers, and buy-side and sell-side analysts in the consumer space, and has been an integral member of the Better Living team.

Rachel has counseled IPOs including Tilray, Beyond Meat, Amplify Snack Brands, Performance Food Group Company, Freshpet, and National Vision, and SPACs including Hostess and Simply Good Foods. She has also advised on several secondary and M&A transactions, investor days, executive team transitions, product recalls, short report and activism defense situations. Her experience and deep sector knowledge have enabled her to consistently implement investor relations communication best practices for clients.

Prior to joining ICR, she worked in healthcare. Rachel earned a B.S. in Health Science from Northeastern University.