Super Group runs gaming and betting operations on every continent, but where they really dominate is in Africa, where they have worked very hard to understand — and cater to — regional differences in consumer preference.
Our guest today is Kirsty Ross, Chief Operating Officer of Super Group, which trades under the symbol SGHC. As COO, Kirsty is responsible for global operations, organizational effectiveness, and scalable growth.
Kirsty joins us today to discuss Super Group’s ongoing expansion in Africa, they’re strategy for utilizing AI, and how the upcoming World Cup will drive further brand engagement.
Highlights:
- What is Super Group? (1:08)
- Kirsty’s evolving role (1:56)
- The African Market (3:31)
- Super Group’s main brands (5:58)
- Top priorities for 2026 (6:56)
- Using tech to service local markets (7:47)
- Plans to expand in Africa (9:06)
- The World Cup (11:08)
- Capitalizing on Brand Partnerships (13:22)
- Approach to Capital Allocation (15:00)
- Turning Strategy into Action (16:00)
- AI Deployment Strategy (18:00)
- Building Company Culture (20:00)
- 5-year Outlook for Super Group (21:40)
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If you have questions about the show, or have a topic in mind you’d like discussed in future episodes, email our producer, joe@lowerstreet.co.
