Farah Soi, CFA

Farah brings over 14 years of capital markets communications advisory expertise to companies across the consumer sector. Having spent a decade in investment management prior to this, she advises clients leveraging both her agency and buy-side lenses. While at ICR, she has built extremely long-tenured relationships with her clients, often working with them across multiple roles and companies. She has advised clients at various stages of their life cycles, helping them navigate the good times and the bad with clear and consistent messaging that helps build credibility and protect enterprise value. 

Farah considers it her mandate to bring problem-solving perspective to the table, particularly when the stakes are the highest. She shows companies how to put their best foot forward in every interaction with the Street, with a focus on maximizing shareholder value.

Farah has become an avid fan of Burn Body Boot Camp workouts and is always up for a game of pickleball. She is a bit of a foodie and loves traveling with her family. She is also a dog lover and a very proud and devoted pet parent.