Elevating AvePoint: A Strategic B2B PR Partnership with ICR
Overview
AvePoint (Nasdaq: AVPT), a global leader in data management and governance, serves over 21,000 customers worldwide. The company’s innovative solutions empower organizations to modernize their digital workplaces across Microsoft, Google, Salesforce, and other collaboration platforms.
In 2021, as AvePoint prepared to go public, the company partnered with ICR to bolster its communications strategy. Following a successful IPO, ICR crafted and implemented a comprehensive public relations program, focusing on B2B and financial communications. This strategic initiative was designed to elevate AvePoint’s profile in a competitive market landscape, reinforcing its position as an industry frontrunner.
The Challenge
Building Post-IPO Media Momentum
Following its successful public market debut, AvePoint partnered with our team as its PR agency of record. Our mission: to distinguish AvePoint as an innovative sector leader and elevate visibility across all stakeholders. We developed a strategic communications plan designed to:
- Amplify brand awareness across key audiences
- Craft and disseminate compelling narratives, aligned with corporate messaging pillars
- Secure prominent coverage in business, technology, and trade media outlets
- Build a successful financial communications program around quarterly earnings
This tailored approach aimed to elevate AvePoint’s market presence and solidify its position as a leader in the data management and governance space.
Crafting a Cohesive Narrative for Complex Technology
AvePoint’s extensive portfolio encompasses data migration, management, and protection solutions. Recognizing the challenge of communicating this diverse offering, AvePoint partnered with ICR to:
- Develop a unified, compelling corporate narrative
- Highlight the critical role of modernized data protection in today’s digital workplace
- Translate complex technological concepts into relatable stories
Breaking Through Competitor Noise
In the bustling SaaS and Enterprise Technology sector, it’s critical to stand out from the competition. ICR developed a strategy to highlight AvePoint’s key market differentiators:
- Showcasing AvePoint’s comprehensive SaaS management solutions
- Emphasizing the company’s advanced data protection capabilities
- Highlighting AvePoint’s innovative modern workplace collaboration tools
By accentuating these unique strengths, ICR sought to elevate AvePoint’s market presence and reinforce its leadership in digital workplace optimization.
Highlights
NASDAQ:
AVPT
Market Cap:
$2.23B USD (Sep 2024)
Public Markets Debut:
2021
Customers Worldwide:
21,000+
Company Size:
2,650+ employees
Headquarters:
Jersey City, New Jersey
Founded:
2021
Lead Investors:
65 Equity Partners
Sixth Street
Goldman Sachs
Our Solution
AvePoint’s Hybrid PR Program At-A-Glance
ICR developed and executed a hybrid B2B and financial communications PR program for AvePoint. This comprehensive strategy included:
- Media relations for ongoing news and thematic storylines
- Promotion of key partnerships and channel momentum
- Support for quarterly earnings cycles
- Proactive media outreach to secure broadcast appearances, market trend pieces, profile stories, and roundup coverage
Advancing Storytelling Initiatives
ICR’s team distilled AvePoint’s complex narrative into accessible content for reporters. We launched an aggressive outreach campaign to elevate AvePoint’s profile, driving critical conversations to elevate visibility and power thought leadership.
Key Program Results
In the first year alone, ICR’s results included:
- Over 300 articles mentioning or featuring AvePoint
- 17 interviews conducted with company spokespeople
- 10 bylined articles placed
- Coverage ranged from top-tier business and broadcast media to specialized technology and channel news outlets
- Notable appearances: Bloomberg Radio, TD Ameritrade Network, InformationWeek, Nasdaq TradeTalks, and CRN
Today, ICR’s continues to amplify AvePoint’s market presence, reinforcing its position as an industry leader in the enterprise technology space.