Today’s public relations (PR) efforts don’t look like those of 10 — or even 5 — years ago. While PR once centered on press releases and media coverage, it’s evolved to include much more.
In this eBook, we explore a high-level overview of modern PR from ICR’s viewpoint. This eBook covers:
- How modern-day PR directly shapes corporate reputation and drives equity value
- Tips to craft your company’s positioning, content strategy, and messaging
- Strategies for navigating media relations and becoming a thought leader
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