eBook

ICR eBook: Essential Tips for Great Media Interviews

For a company to succeed, its story must be properly told and understood by all audiences — and media interviews are a primary way you can convey that message. However, for many executives, media interviews can be tricky.

In this eBook, we’ll walk through essential tips for successful media interviews. The eBook explores:

  • How to maximize the impact of every interview
  • How to avoid “no comment” responses
  • How to redirect and bridge questions to a key message

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