This week we’re once again dipping into the archive, and revisiting an episode we released in May with Adam Goldenberg, CEO and Co-Founder of Fabletics. Adam has been an entrepreneur since the age of 16, and he shares what decades of experience have taught him about building a successful brand.
Summary:
When you’re shopping for clothes, there’s a checklist of things you look for: you want them to look and feel good, you want them to last a long time, you might want them ethically and sustainably sourced, and probably most importantly, you don’t want them to break the bank. In 2011 one active wear company emerged that ticked pretty much all those boxes.
Adam Goldenberg is the CEO and Co-Founder of Fabletics. Adam is a seasoned entrepreneur and leader in the e-commerce industry with a proven track record of building multiple-billion dollar brands. In fact, alongside co-founder Don Ressler, Adam has generated over $10 billion dollars in sales through his company, TechStyle Fashion Group, which in addition to Fabletics, has launched other digitally-native fashion brands like Savage X Fenty, Just Fab, Fab Kids, Shoedazzle and Yitti.
Adam launched his first company at 16, at 19 he became the youngest ever COO of a public company. He joins us to share his thoughts on e-commerce, customer retention, sustainability, and opportunities to grow the Fabletics brand.
Highlights:
- How Fabletics started (2:49)
- Fabletics’ customer base (4:54)
- How they use tech (6:04)
- Celebrity partnerships (7:48)
- Membership model (8:54)
- E-commerce vs. Brick and mortar retail (12:03)
- Selling on Amazon (14:20)
- Plans for growth (15:54)
- Sustainability (19:42)
- Lesson’s Adam has learned (21:36)
- What’s next for Fabletics (24:09)
Links:
Feedback:
If you have questions about the show, or have a topic in mind you’d like discussed in future episodes, email our producer, joe@lowerstreet.co.
