Auvik | ICR

Overview

Auvik’s mission is to simplify how internal IT teams and MSPs work by providing cloud-based IT monitoring and management with simplicity and speed. The company engaged ICR Technology to create a PR program to support Auvik’s strategic growth initiatives in two key markets: Internal IT and MSPs.

Auvik’s ask was to position them as a disruptive player in the rapidly evolving network monitoring and management space with a goal of increasing its share of voice amongst competitors and raising awareness of the company among internal IT, MSPs and key vertical audiences.

Male and female colleague discussing IT plan on white board

The Challenge

The network monitoring and management space is crowded and rapidly evolving.

Auvik required PR as a mission critical tool to support awareness and growth.
In particular, Auvik needed a team that could continue media momentum outside of a consistent news pipeline.

Highlights

Media coverage:

160 pieces of unique media coverage, over 30% of which were in tier-1 tech, trade and channel publications

SOV increase:

182% raise in Auvik’s Share of Voice (SOV) among Internal IT competitors

25% increase in SOV among its MSP competitive set

Awards:

Recognized by ChannelPro Network as a 2023 ChannelPro All-Star, an award with no formal nomination process but winners are selected based on their accomplishments and news-worthy announcements.

From the client

Auvik is a relatively small company with big ambitions, and we needed a PR program that is nimble, strategic and well targeted to keep us focused on achieving measurable results. ICR Technology enables Auvik to have an amplified voice in vital industry conversations and project our expertise in a meaningful way.

– Susanne Rodriguez, Chief Marketing Officer, Auvik

Our Solution

ICR Technology positioned Auvik as a disruptive player in the rapidly evolving network monitoring and management space with a goal of increasing its share of voice amongst competitors and raising awareness of the company among internal IT, MSPs and key vertical audiences.

Multi-Tiered Distribution

The team put in place a multi-tiered strategy focused on news generation, thought leadership, continuous proactive and reactive media outreach, contributed content, industry awards and activity to support the corporate story.

Impact-Oriented Results

The PR program aimed to support go-to-market as well as position the company for its next stage of growth.

Creative Showcases of Auvik’s Success

Promotion of campaigns that emphasize competitive advantage through network stability, performance, and security through continuous visibility, intelligent insights, and automation.