Highlights from our partnership with HARMAN
Overview
ICR helped HARMAN expand their message, reputation and position in the market, creating measurable valuable and an enduring communications partnership for continued growth.
The goalS
Expand HARMAN’s reputation
In 2011, HARMAN was a $3B company and a leader in its field. In an effort to best position the company for future growth, HARMAN recognized the need to be viewed as a connected technology leader, breaking away from the narrow association as a manufacturer of great speakers for home and car.
Establish a foundational PR program
HARMAN had never implemented a corporate PR program, and turned to ICR to help establish it as a company focused on reinventing consumer connectivity and the way they experience sound between the home, car, and on the go.
Highlights
NASDAQ:
HAR
Market Cap:
$7.79 billion
Company Size:
26,000 employees
Headquarters:
Stamford, Connecticut
Founded:
1980
Our Solution
Mult-pronged strategy
Developed a strategic realignment of the business through a multi-pronged plan that included CEO visibility, thought leadership, brand elevation, and innovation leadership.
Proactive media outreach
Focused on targeted, proactive media outreach to engage with reporters who hadn’t previously covered HARMAN.
Positioning backed by evidence
Leverage the company’s impressive financial results to position it as a leader in connected technology, leading an $8B acquisition by Samsung.
Executive visibility
Built the profile of the second CEO in company history as an innovative leader breathing new life into the company and ultimately expanded the thought leadership platform for other senior executives including CMO, CTO/CIO, and CFO as well as future leaders.
Outcome
Over the course of the 10+ year program, ICR helped transform HARMAN into a widely-known and highly-respected business that is now recognized more broadly as a genuine technology company driving innovation.
The company’s stock price and market capitalization appreciated significantly over the years, culminating in its 2018 acquisition by Samsung for $8B. ICR continues to serve as corporate agency of record and manages strategy and content across corporate and C-suite channels.