IPO Runway PR Program
Overview
In Spring 2020, Marqeta wanted to begin raising its company awareness and financial profile ahead of a planned IPO that was initially targeted in the following 8-12 months.
The goal
Cut through the noise and underline value
The fintech landscape was increasingly active with massive fund raising, SPACs and IPOs, so it was critical to design and execute a PR program that would cut through the noise and help reinforce both the value proposition and unique market positioning of the company. The goal was to build a body of evidence that supported the eventual S-1 positioning, well before the company formally engaged with investment banks and filed confidentially with the SEC with its intention to go public.
Highlights
NASDAQ:
MQ
Market Cap:
$2.63 billion
Company Size:
501–1,000 employees
Headquarters:
Oakland, CA
Founded:
2010
Our Solution
Airtight PR campaign cadence
ICR helped create a PR campaign calendar and cadence that covered company milestones – including a round of bridge funding, growth, key executive hires, customer/partner wins and product releases – along with thought leadership, data-driven storytelling, and executive visibility with commentary on the company trajectory as well as market education on fintech trends.
Cultivation of steady media coverage
ICR leveraged its relationships with top tier investor and business media – spanning TV, print, and online outlets – to introduce Marqeta and cultivate steady coverage over the course of a 1-year period prior to filing its S-1, paving the way for an IPO splash.