There and Back Again: IPO #2
Overview
Mobileye, a visionary leader in advanced driver assistance technologies was acquired by Intel in 2027 and engaged ICR in support of going public again in 2022.
The process
Continuing a decade-long relationship
In 2022, when Intel and Mobileye management decided to spin the company off in an IPO, ICR PR/IR was tapped to lead the communications and media engagement process, building on a nearly decade-long relationship of communications advisory.
A second visionary future
Mobileye originally engaged ICR IR before its first IPO in 2014, added ICR PR in 2016 and retained ICR through a $15.3B acquisition by Intel in 2017. The IPO project was complemented foundationally by the well-established, ongoing PR program run by ICR – focused on positioning Mobileye as a bonafide leader and visionary on the future of mobility.
Highlights
NASDAQ:
MBLY
Market Cap:
$10.54 billion
Company Size:
3,600
Headquarters:
Israel
Founded:
1999
Our Solution
A running start
ICR’s domain expertise and experience supporting Mobileye – as well as Intel – essentially provided a “running start” for the IPO program. The team seamlessly led project management, internal/external coordination, media strategy planning and execution, and more, in support of the Mobileye re-entry into the public markets.
An advisor in volatile times
As no IPO is immune to the unexpected, ICR served as a critical advisor through volatile macroeconomic conditions impacting timelines for Mobileye’s IPO – balancing versatility and organization to help teams adjust plans on the fly and get aligned to ensure a successful listing day.
Realizing potential
Even as investors grew skeptical of the broader autonomous driving sector, the ICR team kept its eye on the ball: presenting the IPO as a moment of coronation and asserting Mobileye’s industry leadership and growth potential for financial/investor audiences.