ICR News & Insights

It’s been said that knowledge has value only when it’s shared. So we’re happy to give you access to some of our best thinking, grounded in our observations, analysis and understanding of the issues that we’re all facing. We hope you find them of value to you and your organization.


Talking SPAC to the Press

By Kevin McLaughlin

A PR Guide to properly promoting your Special Purpose Acquisition Company (SPAC) deal to the media While the Special Purpose Acquisition Company (SPAC) originally took form in the 1990s, there has been a surge of interest in the last few years, especially. In fact, more than 70 public SPACs hold approximately $20 billion in cash and have not yet completed acquisitions. In the first quarter of 2019 alone, 14 SPACs raised over $3 billion, almost...


ICR Hires Marisa Frackman to Bolster Healthcare Capital Markets Advisory Team

Former Wells Fargo Securities Executive Brings More Than 15 Years of ECM Experience New York, NY – June 17, 2019 – ICR, a leading strategic communications and advisory firm, announced today that it has named Marisa Frackman as Managing Director, Capital Markets in the firm’s healthcare practice which operates under the Westwicke brand. “Marisa’s strong origination and execution experience during her healthcare equity capital markets career will build upon the great success we have already...


Making Noise in the Quiet Period

By Michael Fox

How to capitalize on the branding opportunity of an IPO without running afoul of SEC rules In the past month, two high profile companies– Slack and Uber – provided a few examples of how not to handle PR during the IPO process —  a critical period in a company’s evolution.  Both companies had to amend their S-1 SEC filings as a result of unsanctioned interviews by Board members, both of which occurred on CNBC and...


PR Thrives Amid Tech’s Wide Net for Innovation

ICR Partner, Bo Park, is featured in O'Dwyer's recent article about Tech PR leaders thriving in today's world. Read her interview here.


ICR Publishes Guide to a Successful Special Purpose Acquisition Company (SPAC)

SPAC Issuance Continues to Grow as More Institutional Investors Embrace the Structure NEW YORK – May 7, 2019 – ICR, a leading strategic communications and advisory firm, today announced the release of ICR’s Guide to a Successful SPAC. This primer update for SPACs provides an overview of the SPAC market, explains how and where SPACs typically list, which investment banks work on these IPOs, the emerging interest of institutional investors, and the unique communications challenges...