ICR News & Insights

It’s been said that knowledge has value only when it’s shared. So we’re happy to give you access to some of our best thinking, grounded in our observations, analysis and understanding of the issues that we’re all facing. We hope you find them of value to you and your organization.


PR 101: A Guide for Today’s Public Relations


Today’s public relations (PR) efforts don’t look like those of 10 — or even five — years ago. While PR once centered on press releases and media coverage, it’s evolved to include much more. Modern-day PR has the ability to directly shape corporate reputation, create brand loyalty and drive equity value, and as a result, the profession continues to grow in size, sophistication and influence. In this guide, we explore a high-level overview of modern...


Reopening After Coronavirus: (Gradually) Getting Back to Business

By Michael Fox

COVID-19 has upended life as we know it. Most businesses have experienced modest to severe effects while many shuttered operations entirely. This will ultimately change as states and communities around the country lift shelter-in-place orders and allow businesses to consider reopening after coronavirus. This won’t be perfect of course, and many questions will remain. But one thing is clear: First impressions will be lasting. How different stakeholders first experience the process of normalization will impact...


ICR Publishes May 2020 SPAC Update and Co-Hosts On-Demand SPAC Market Webinar

NEW YORK – May 6, 2020 – ICR, a leading strategic communications and advisory firm, today released its May 2020 SPAC update, noting that as of April 30, 85 public SPACs globally hold more than $21 billion in cash and have not yet completed acquisitions. In addition, ICR, IPO Edge, and Stifel Financial (NYSE: SF) hosted a webinar – “Can SPACs Capitalize on the Current Environment?” – with executives from Hennessy Capital Acquisition Corp. IV (NASDAQ:...


CARES Act Loans: Implications for Public Companies

By Steven Boediarto, Michael Fox & Jeff Sonnek

Recent clarification from the Small Business Administration regarding the CARES Act economic stimulus bill has altered the landscape for public companies receiving forgivable loans under the paycheck protection program.  The Administration specified on April 23, 2020 that companies applying for and receiving loans must certify that “the loans are necessary and that they cannot tap other sources of money” (emphasis added).  For public companies with access to the capital markets, it raises the question as...


Effective Crisis Leadership: How to Communicate During Coronavirus

By Katie Creaser

There’s no event in recent history that matches COVID-19, a global health crisis that has deeply impacted and upended every area of our lives. CEOs are tasked with navigating the challenges of a remote workforce, mounting public health concerns and impending financial fallout — with no tried and true playbook to run. However, it is during times of crisis that we look to our leaders for critical information and reassurance. Relying on them to be...