By ICR PR Team
Engaging with the media plays an important role in any company’s success. With the right preparation, you can take advantage of media interviews to tell your corporate story, boost your reputation, and establish your executive team as thought leaders in your industry. However, the best quotes aren’t usually made off the cuff — to convey your company’s messages and increase your chances of securing future media coverage, you need to prepare articulate, well thought-out quotes.
With that in mind, use the checklist below to provide effective quotes to the news media.