New York, NY – June 17, 2016 – ICR, a leading strategic communications and advisory firm, will host a webcast in partnership with PRWeek titled “Time to Grow Up: A Guide to Communicating like a Business Built to Last” on Wednesday, June 22 at 1 p.m. ET. The 90-minute webcast will offer guidelines and best practices for companies on how communications programs can be designed and scaled to not just support what a business has achieved thus far, but what it hopes to achieve in the future.
The webcast, designed for agency and corporate public relations professionals, will feature leading investor and corporate communications experts Tom Ryan, CEO of ICR, and Michael Fox, managing partner with ICR. The panel will also include Leigh Ann Schultz, managing director, accounting & transaction services at MorganFranklin Consulting, a strategy and execution-focused business consulting firm, and Theodore D. Lithgow, Ph.D., chief operating officer of Humacyte, a privately held regenerative medicine and biotechnology company that was recently listed as one of CNBC’s Disruptor 50.
Moderated by PRWeek’s managing editor Gideon Fidelzeid, the expert panel will discuss why communications efforts must align with where a company plans to be in the future as opposed to only where it is now, and that companies of all sizes should design a public relations and investor relations program that can easily evolve as the company does. Attendees will learn how to frame a company narrative and establish messaging alignment across all stakeholder audiences, build visibility and presence with key industry and business media, and formalize operations by “professionalizing” internal processes and functions.
“The perception that PR and IR programs should only evolve and think big picture when a major company or market event has occurred is outdated. No matter what stage of growth a company is in, it is fundamental for an organization to have a strategic and compelling company narrative, to build brand awareness, and to showcase its value and key differentiators to the media and stakeholders alike,” said Tom Ryan, CEO of ICR. “Communications functions should serve as a foundation for everything a company does. It sets the stage to enhance and maintain a positive reputation and plays an integral role in achieving long-term business goals and strategy.”
Established in 1998, ICR partners with companies to optimize transactions and execute strategic communications programs that achieve business goals, build credibility and enhance long-term enterprise value. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 500 clients in approximately 20 industries. Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America maintaining offices in New York, Norwalk, Los Angeles, Boston, San Francisco and Beijing.