Michael Fox, managing partner and president of ICR’s Corporate Communications Group, will participate in a panel at the International Franchise Association’s (IFA) 48th Annual Legal Symposium on May 4th at the Chicago Marriott Downtown Magnificent Mile.
The panel, ‘Strategic Crisis Management for Today’s Franchise Systems – Planning Ahead to Mitigate Risk and Minimize Adverse Consequences to the Brand When A Crisis Hits,’ will cover public relations strategies for meeting a crisis head on, among other crisis considerations.
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