By Brad Cohen & John Mills
Whether your company is publicly traded or you are considering entering the public markets, it’s critical to develop a strategic, comprehensive investor relations (IR) plan. An effective IR strategy can help you build credibility, enhance enterprise value, and ultimately achieve your business goals.
To meet those objectives, however, your plan must include a wide range of elements — from an investor deck to an IR website to onsite events — that work together to communicate your story. Learn more about the essential elements you need in your IR plan in our eBook, “Investor Relations Primer: The Basics of an Effective Plan.”