Investor Relations Primer: The Basics of an Effective Plan

By Brad Cohen & John Mills

Whether your company is publicly traded or you are considering entering the public markets, it’s critical to develop a strategic, comprehensive investor relations (IR) plan.

In this eBook, we walk through the importance of having an effective IR strategy and the necessary elements that your plan must include. This eBook explores:

  • How to develop an annual IR plan
  • Elements of an impactful investor presentation
  • Strategies for successful earnings calls and in-person investor events
  • Overall best practices for investor relations

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