Lights. Camera. Interaction. Driving B2B Engagements with Video.

Wasn’t this year’s Super Bowl great?

Oh, I don’t mean the Iggles edging the Pats. I’m talking about Alexa losing her voice. The Tide takeover. Dinklage and Freeman in a rap battle.

(For the record, we hereby declare the winner: Eli dirty dancing with Odell.)

Every year at this time, we’re reminded how powerful videos can be for reaching consumers. But they’re often overlooked as a tool for B2B communications. Some factoids:

  • Video makes your website 53% more likely to show up on the first search page (Google).
  • Viewers recall over 90% of a message after watching it on video, but only 10% from reading text (Insivia).
  • Embedding video on landing pages can increase conversion by 80% (Eyeview).
  • Marketers who use video grow revenue 49% faster than those who don’t (Aberdeen Group).

At ICR, we produced a record number of videos in 2017. IPO roadshows. Interviews. Testimonials. Cases. Commentaries. Social ads. Product demos.

Even in highly regulated industries like finance and pharma, or with professions that would never consider advertising themselves, we’re leveraging the power of video to engage prospects, attract investors, mobilize influencers and build brand value.

There’s a lot more we could tell you, but perhaps it’s best to practice what we preach. Just click here, and you’ll see what we mean.