Seth Grugle, vice president at ICR, bylined an article in the April issue of O’Dwyer’s about the match between public relations and social media. The article, titled ÛÏPR seeks social media: a match for the digital ageÛ dives into the impact social media makes on every PR campaign and the subsequent results.
Mr. Grugle shares in his piece that the synergies between PR and social media are endless but don’t have to be complicated. From crisis situations to new product launches, or mining for content to engaging directly with your most influential of brand loyalists – the more the right hand speaks to the left, the more your client or brand wins in the end, he says.
Read the full article here.