Updated Mobile App Launched for 17th Annual ICR XChange

ICR, a leading strategic communications firm, today announced the launch of an enhanced mobile application for the ICR XChange, the premier investment conference for consumer-oriented growth companies, taking place January 12-14, 2015 at the JW Marriott Orlando Grande Lakes in Orlando, Florida.

Designed to enhance the attendee experience and grant access to key conference resources, the new ICR XChange app features a networking tool to encourage even greater collaboration at the event. Attendees who opted to share their information during the online registration process including name, email and company will have the opportunity to view the details of other attendees interested in networking. This functionality also allows users to request meetings and send messages to other attendees.

Other features include a live interactive map and agenda with full offline capability, as well as the ability to create a personalized schedule to help attendees prioritize their time at the conference and find presentation locations with ease. App users will receive push notifications, if activated, before and during the conference about events and changes to the schedule. In addition, the app’s social media capabilities allow users to see the XChange’s live Twitter feed and sync up their personal accounts to participate in the conversation.

“As the XChange continues to evolve, we strive to offer the best attendee experience possible,” said Tom Ryan, Chief Executive Officer, ICR. “The conference app, especially with its newest networking feature, offers our nearly 2,000 attendees an additional avenue to meet and exchange ideas in an entirely new way.”

The ICR XChange app can be downloaded free of charge to iPhone, Android, Blackberry, Windows Mobile and other devices. To download:
iPhone: Go to the App Store and search for “ICR XChange 2015”
Android: Go to Google Play Store and search “ICR XChange 2015”
For Blackberry, Windows Mobile and other mobile devices: http://customers.genieconnect.com/icrxchange2015/

Conference attendees can also access a desktop portal version of the app available at http://visitors.genieconnect.com/icrxchange2015/#!visitordashboard_-42/.

For additional information on the conference, visit www.icrxchange.com. Follow ICR XChange on Twitter at @ICRPR and join the conversation using the #icrxchange hashtag. About ICR XChange The ICR XChange is a unique platform where public and private company management