Every company is vulnerable to a range of different crisis scenarios — from natural disasters to financial issues to data breaches. In general, most crises share some basic characteristics: They are unplanned, negative events that pose a serious threat to your organization’s operations, performance, and/or reputation. By adhering to a few core guiding crisis management principles, you can prepare your company to respond to any situation in an appropriate, measured way.
Use the list of core guiding principles below to position your company to successfully navigate any crisis and come out stronger on the other side.
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