ICR’s new brand identity was awarded gold at the Transform Awards North America in the ‘best visual identity from the professional services sector’ category. Brand strategy and design firm Thackway McCord led the rebranding effort for ICR, creating a new website, logo, tagline and overarching visual identity to better underscore ICR’s market leading-position, and to convey the firm’s unique set of integrated services.
The Transform Awards, held annually in Europe, the MENA region, Asia-Pacific and North America is a global celebration of brand development, reputation management and transformation work. The awards recognize best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.
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