Bo Park leads the Technology PR practice at ICR, representing clients in the Artificial Intelligence, Automotive Technology, Ecommerce, Martech & Adtech, Data Analytics and SaaS sectors. She joined ICR in 2009 with an extensive background in media relations and strategic corporate communications including executive/internal communication, corporate transformation/repositioning and crisis communication.
In her 20+ years as a corporate communications practitioner, Bo has helped tech clients grow from early stage companies to an IPO and beyond. Viewing PR strategies through the lens of business and the investment community has made Bo and her team a trusted ally to tech brands including Intel; Mobileye, HARMAN, Scout (a Workday Company), Credit Sesame, QuantumScape and Zoom Video Communications. In Bo, clients get more than just PR guidance – she brings a deep understanding of the broader masterplan, using communications to transform and shift the tides towards business objectives and enterprise valuations.
Bo was recently recognized by Business Insider as one of “36 PR Pros in the Tech Industry that Every Journalist Needs to Know.”
Prior to joining ICR, she was Senior Vice President of Corporate Reputation at MWW Group, Vice President of Communications at News Corp’s Gemstar-TV Guide and Director of Communications at Cablevision. She also held senior positions at Ogilvy PR, Weber Shandwick, and Ketchum.