Better Living

Brittany Fraser

Vice President

Brittany Fraser joined ICR in 2013 and is currently an Account Director on the Consumer Team – PR, where she works with leading retail, apparel, beauty and healthy living brands such as lululemon athletica, J.Crew, Michael Kors, TUMI, Forever 21, Tractor Supply Company, e.l.f. Beauty, Inc., and Luvo.

With more than eight years of corporate communications experience, Brittany is responsible for the development and execution of strategic communications programs for both public and private companies and specializes in the retail sector. She has expertise in securing top-tier media coverage, raising brand visibility, creating executive thought leadership platforms, implementing media strategy around corporate announcements, and protecting brand reputation through crisis situations; such as product recalls, store incident issues, company layoffs/restructuring, activist investors and more. Brittany has successfully secured media coverage for clients within top-tier financial, business, and trade press including The Wall Street Journal, The New York Times, Bloomberg, CNBC, Fox Business Network, Fast Company, Fortune, Forbes, WWD, TODAY Show, Mashable, etc.

Prior to joining ICR, Brittany was at member of the PR team at KCSA Strategic Communications, where she represented a wide range of healthcare, technology and financial services clients. Brittany graduated with a bachelor of science in Psychology from St. Lawrence University.