The Best Defense Is Preparation: A Guide to Crisis Communications Planning

By ICR | eBook

A crisis can break in an instant. But too often, company leaders take on an “it won’t happen to us” attitude, and as a result, they never take the necessary steps to prepare in advance for an inevitable negative event.

In this eBook, we walk through every aspect of creating a crisis communications plan, so you can respond quickly and effectively the moment a crisis hits. The eBook explores:

• How to conduct a vulnerability assessment
• Critical elements to include in your crisis communications plan
• Who should be on your crisis communications team
• Why you should conduct crisis simulations

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