By ICR | eBook
Corporate spin-offs — in other words, new business subsidiaries separated from their parent companies — have performed well in the broader market over the past few years, and spin-off activity is expected to remain robust well into the future.
The success of those subsidiaries, however, depends on a comprehensive communications program that establishes the spinoff’s purpose, differentiators, and future growth plans.
In this eBook, we discuss how a comprehensive, well-established communications program can boost spinoff success by:
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