By ICR | Podcast
While gyms were closed, and most of the population was stuck at home during the pandemic, the home exercise equipment category saw a huge boom in sales. With this came increased consumer appetite for connectivity and consolidation of their fitness experience across all the products in their home gyms.
Today’s guest is Jim Barr, CEO of the iconic fitness brand Nautilus Inc. Also falling under the Nautilus umbrella are well-known brands like Bowflex and Schwinn. Before joining Nautilus, Jim was Group President of Richie Brothers, a global leader in sales of used industrial equipment, and Chief Digital Officer at Office Max, where he led the transformation of its online and omnichannel experiences.
In this episode, Jim and Tom talk about how Nautilus managed the huge surge in demand for their products during the pandemic, how they’ve used digital technology to transform the customer experience, and how getting your team right is a key driver of success.
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