How to Run a Successful SPAC Communications Program

By ICR | eBook

In the world of public markets, 2020 has been the year of the SPAC. A special purpose acquisition company (SPAC) transaction, also referred to as a business combination, is a complex transaction that requires a comprehensive communications strategy — one that’s markedly different than a communications strategy for a traditional IPO.

The nuances of SPAC communications are critical because carefully managed media relations are key to the success of a SPAC. With a three-to-five month marketing phase between initial announcement and the close of a SPAC deal, PR plays a leading role in driving visibility and interest among investors.

In 2020, ICR PR supported dozens of SPAC transactions. In this eBook, we provide tips for running a successful SPAC communications strategy from the definitive announcement to closing. The eBook discusses:

• How to prepare your team for media relations and publicity
• The general timeline of a SPAC transaction and how communications fits into each step
• Tips for driving media coverage for the initial announcement and beyond

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