Post Creator: Madyson Watts

Optimizing the Guest Experience by Reshaping Reservations

By ICR | Podcast

In the effort to recover from the impact of the pandemic, the hospitality industry has had a surge of innovation, ideas, and new technologies. And while the boost has been essential to getting the industry back on its feet, it has also intensified the competition. Today’s guest is setting their company apart with a consumer-focused approach.

We’re sitting down with Matt Tucker, who is the head of Tock, a technology driven hospitality business owned by Squarespace, and trading under the symbol SQSP.

Matt oversees commercial success and growth of the Tock business, which includes a reservation system, table management, carry-out operations and events for operators across 33 countries. Matt came to Squarespace after nearly two decades of experience building teams and operating companies of all sizes and has a strong background in hospitality tech and the startup world.

Most recently, Matt served as President and COO of Olo, the leading provider of SaaS solutions to the chain restaurant industry, serving almost 90,000 locations. He spent nearly nine years there, taking the company from 10 people and one product to a public company with over 700 team members, six core products and nearly 200 million in revenue.

Prior to Olo, Matt was on the founding team of LendingTree and was also the founder of Rely Software. He has an MBA from Georgetown and a BA in Political Science from the University of Michigan.


  • Matt’s background and path to restaurant software (2:52)
  • Matt describes Tock’s founding and current work (3:55)
  • How Tock works in the restaurant to optimize reservations (5:52)
  • Matt explains how Tock targets customers, and ROI agreements (7:28)
  • Data captured through Tock, and what makes Tock’s approach to data optimization unique (11:26)
  • Matt talks about recent economic hurdles and how Tock has navigated the atmosphere (13:07)
  • Matt discusses Tock’s versatility in the restaurant industry (15:17)
  • How Squarespace and Tock’s work interconnect (16:46)
  • Field competition and the state of the restaurant technology market (19:03)
  • Tock’s senior team and their history in hospitality (21:53)


Mathew Tucker on LinkedIn

Tock on LinkedIn

Tock Website

ICR Twitter

ICR LinkedIn

ICR Website


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