PR 101: A Guide for Today’s Public Relations

By ICR | eBook

Today’s public relations (PR) efforts don’t look like those of 10 — or even 5 — years ago. While PR once centered on press releases and media coverage, it’s evolved to include much more.

In this eBook, we explore a high-level overview of modern PR from ICR’s viewpoint. This eBook covers:

• How modern-day PR directly shapes corporate reputation and drives equity value
• Tips to craft your company’s positioning, content strategy, and messaging
• Strategies for navigating media relations and becoming a thought leader

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