Driving momentum
in the mainstream marketplace.

Better Living

Once considered the hallmark of alternative lifestyles, brands that offer better, healthier choices are now taking their place in the mainstream marketplace.

Organic and natural foods. Nutraceuticals and supplements. Fitness and wellness brands. ICR’s Better Living group is helping them all to position, project and protect their place in consumers’ lives. And investors’ portfolios.

With nearly 100 years of combined experience, our team of corporate, consumer, digital and social communications experts, combined with former buy-side portfolio managers and sell-side analysts, creates fully integrated initiatives to build long-term awareness, drive positive reputation and grow valuation, as well as support IPOs, secondary offerings, mergers & acquisitions.

All Insights

How can we help?

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Who we
work with.