How To Conduct a Perception Audit

By Tom McDonald

To make sure your business stays on track for growth and success, it’s critical to understand how others view your company. A perception audit — an independent investigation into investor and analyst impressions of a company — can help you benchmark your progress over time, identify ways to improve your investor relations plan, and pinpoint any misperceptions in market views.

Learn the basics of gathering these invaluable market insights by downloading the checklist, “How to Conduct a Perception Audit.”