By Mark Corbae
Artificial Intelligence (AI), instrumental in many healthcare trends of 2023, promises to dramatically gain momentum in 2024, with increased use of transformative technologies that have applications across the healthcare industry, from the way pharmaceuticals are developed and patients are treated to the commercial side of the business.
AI is already used in healthcare for end-to-end drug development, helping to diagnose patients, improving physician-to-patient communication, transcribing and organizing medical files and images, and treating patients remotely.
In 2024, generative AI and machine learning tools, in particular, will be a driving force in healthcare and have virtually limitless applications, including:
Generative AI relies on the availability of large quantities of high-quality data. As the use of AI continues to grow, healthcare companies need to be cognizant of addressing patient consent and privacy issues, as well as ethical and unbiased data collection and modeling. Likewise, communicators need to be mindful of conveying the benefits of AI to their company’s stakeholders, as opposed to simply the “me too” adoption of the technology. This is particularly important as AI remains an emerging technology that is unfamiliar to many. In particular, healthcare providers, the target customer of many healthcare technology companies, are notoriously slow adopters of new technology and will need to be brought along.
Learn more about the outlook for 2024 in healthcare and beyond. Read our 2024 Trends series on ICR News & Insights.