Corporate Positioning: How to Define Your Company & Articulate Your Value

By ICR

Every business starts with an idea — a product or service that fulfills an unmet need in the market. But at some point, the company behind that idea becomes just as important. The company itself becomes a product that you must market to key stakeholders.

That is the basis of corporate positioning: Developing a clear and concise articulation of your business, including who you are, what you do, and how you deliver value — all in a way that sets you apart from your peers and competitors.

In this eBook, we walk you through the process of developing your initial corporate positioning. The eBook explores:

  • The value of corporate positioning in detail
  • Five steps to developing your corporate positioning
  • How to launch your corporate positioning to internal and external stakeholders

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