As an Account Director in ICR’s Technology PR group, Alex leverages her knowledge of the media landscape and the rapidly evolving technology industry to develop and implement strategic corporate positioning and reputation management programs that align with clients’ core business goals and reach their key stakeholders.
Alex is responsible for driving day-to-day activity and guiding long-term communications strategies for a variety of public and private clients in both the business-to-business and business-to-consumer spaces, including Colgate-Palmolive, HARMAN and Cardlytics. She specializes in topics such as AI, MarTech, payments, fraud-prevention, automotive technology and ESG. Alex’s expertise lies in helping companies differentiate themselves through executive visibility programs, targeted messaging, purpose-driven initiatives and proactive media relations. Since joining ICR in July 2017, Alex has also supported communications around numerous IPOs and assisted with special projects like issues management planning and media training.
Prior to joining ICR, Alex served as a Senior Media Strategist at Goldin Solutions where she helped clients across a variety of industries like media and advertising meet corporate objectives and generate measurable results. She began her career at Edelman, working in the Business + Social Purpose and Corporate Affairs divisions.
Alex graduated from Hamilton College with a Bachelor of Arts in English and Theater.