Laurie Roma is a Senior Vice President at ICR Westwicke, with more than 20 years of healthcare marketing and communications experience. Laurie has a diverse healthcare background, spending 10 years in the public relations and marketing space for healthcare providers, and more than 10 years dedicated to social media strategy and management a variety of clients including hospital and health systems, biotech, pharma, oncology, medical equipment, insurance, and additional sectors.

Her client experience includes Bristol Myers Squibb, GSK, Pfizer, and Rocket Pharmaceuticals. She has worked with companies to bring novel therapies to market, developed and activated social media crisis communications plans, and established an award-winning social media reputation management program. In addition, Laurie has experience with healthcare systems Universal Health Services, Inc. and Geisinger Health System.

Prior to joining ICR, Laurie built several enterprise-level social media departments, including at Universal Health Services, Inc., and served as a Director of Social Media at CMI Media Group and Real Chemistry and as Vice President of Social Media and Digital Marketing at Gregory FCA.