By ICR | Podcast
Today, there are countless platforms to reach consumers, but utilizing too many outlets can also fragment a brand’s image. Our guest on this episode specializes in strategic brand exposure, providing clients with guidance to target consumers, and maintain a united market presence.
We’re sitting down with Anton Nicholas, Managing Partner at ICR. Anton just celebrated his 12th anniversary at ICR, and he runs the CorpComm team for all of Consumer, from Retail to Apparel to Food to Restaurants to CPG. It’s a big practice within ICR and those areas that he focuses on are Corporate and Financial PR, Transaction Communications, and Crisis Communications. He now oversees Blue Engine, ICR’s offshoot creative consumer communications agency.
We’ll dive into Anton’s career and his work with Blue Engine, but not before settling an important debate about snack food…
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