Retail & Digital Commerce Group

Brendon Frey


Brendon Frey is a Partner at ICR with over 24 years of experience managing the investor relations practices for small and midcap consumer companies. In addition to quarterly earnings preparation work including helping establish credible guidance targets, Brendon has counseled clients through a wide range of situations such as executive transitions, pre-announcements, M&A, investor days, shifts in business strategy, equity & debt offerings and multiple boom & bust market cycles. His deep and longstanding relationships with the buy and sell-side allow Brendon to provide management teams with unfiltered company specific feedback and a real-time read on Street expectations as well as current sentiment of the consumer sector. He has advised on several leading consumer IPO’s during his career including Crocs, Planet Fitness, Manchester United, Acushnet and On Running. Other current/former clients include Boot Barn, Deckers Brands, Genesco, Oxford Industries, Rocky Brands, Purple Innovation, Warby Parker and Zumiez. Brendon received a B.A. in Economics from the University of Richmond.