Traditional brick-and-mortar retailing will never die. But e-commerce and direct-to-consumer models are driving major changes in the way businesses are expected to interact with their customers.
This disruption is creating significant challenges – and tremendous opportunities for brands with the ability to tell a compelling story to everyone from customers to investors to influencers.
Over the past 15 years, ICR’s Retail, Consumer & E-Commerce group has done exactly that for 150 leading retailers and digital disruptors (including more than 25 IPOs). Whether you’re privately owned, executing an IPO, or an established public company, our unmatched relationships, experience and expertise make us the preferred communications advisor across the industry.