Thomas is responsible for leading accounts in the health, wellness, restaurant and retail sectors with ICR’s Consumer PR practice, the ICR Lifestyle Lab, serving a variety of clients including Michaels, Boston Market, First Watch and more. He is a passionate communications professional with an affinity for leading public relations campaigns and activations to help drive both media consideration and coverage, as well as foster heightened consumer awareness and engagement.
Thomas has an affinity for developing and implementing unique, out-of-the-box strategies the not only deliver on client goals and objectives, but often exceed them. With a strong base of media contacts across the food and beverage, entertainment and lifestyle verticals, he is adept in crafting timely media relations strategies and efforts that that yield high impact results.
Prior to joining ICR, Thomas led countless campaigns for top Broadway productions, including the Tony Award-winning revival of Who’s Afraid of Virginia Woolf?; Glengarry Glen Ross with Al Pacino; and the Tony Award-winning revival of The Glass Menagerie. In addition, he has served as a publicity and marketing consultant on the launch of several technology companies and lifestyle brands.