The internet is increasingly a visual medium. It’s not just a matter of images, per se: Visitors are looking for video, infographics and other opportunities to interact and engage with site content. This isn’t just about artistic choices – in the case of Arrowhead Engineered Products, whose organizational essence is about growth, momentum and drive, we delivered a more visceral understanding of their brand. And in the process, transformed a prosaic global parts distributor into a dynamic investment opportunity.